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"Education is the most powerful weapon which you can use to change the world”
– Nelson Mandela

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The sponsorship activation creates a link between sponsoring brand, event, attendees and potential attendees, so its highly necessary for sports evolution. The audience with similar attendees and demo...

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The sponsorship activation creates a link between

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Week 1 - Persuasion Strategy

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Q Read Arons et al. (2014) article and Watch Nike’s commercial (link below). Do you consider Nike to be a High performer based on the article? Provide justification. The Ultimate Marketing Machine_Arons.pdf Click for more options https://www.youtube.com/watch?v=WYP9AGtLvRg

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The persuasion strategy can be considered as a perfect strategy for attracting the consumers in a proper manner. The appealing factor of the products and the services play an important role in the persuasion strategy (Petty Petty 2012). The provided article suggests the role of the marketers in making the suitable strategies with the help of the information technology. The marketers of Nike have understood the need of understanding the behavior and preferences of the consumer in order to make the products and services accordingly.